Founded by Jenna, Diamonds and Dirt is an independent clothing line that combines the rugged thrill of motorsports and the untamed spirit of the outdoors with a bold, authentic sense of style.
Drawing inspiration from a life of adventure, hard work, and resilience, Diamonds and Dirt delivers high-quality apparel that speaks to those who live with authenticity and seek meaning in life’s wild, uncharted moments.
Our Story
Diamonds and Dirt began as Jenna’s personal journey of self-expression and resilience. From training full time and racing motocross to heartbreaks of injuries, surgeries and missing out on race seasons, modeling, trophy presentation, interviewer, cheering friends on from the side lines to Working out in camps in the middle of nowhere on the pipeline, Jenna started drawing designs inspired by her passions—dirt bikes, rodeo, fashion and the outdoors—on her work gear during breaks.
Her unique art quickly gained popularity, leading her to invest in screen printing equipment and eventually launch a clothing line in 2010 that would connect with like-minded individuals. For Jenna, Diamonds and Dirt is about sharing art from the heart and empowering others to celebrate their own journey and authenticity.
Our Mission
To empower individuals with clothing that not only celebrates their lifestyle but also reflects the strength, beauty, and character they bring to the world. Diamonds and Dirt exists to create apparel that resonates with adventure-seekers, athletes, and all those who embrace life with passion, spirit, and heart.
Authenticity
We believe in staying true to ourselves and our roots, valuing honest and open connections with our customers.
Resilience
Like diamonds formed under pressure, we strive to overcome challenges and create lasting value for our community.
Community
We proudly support and sponsor young athletes and community events, building bonds with individuals who live with purpose and adventure.
Quality
From the materials we use to the craftsmanship of our designs, quality is a hallmark of Diamonds and Dirt. We are dedicated to offering products that stand the test of time.
Freedom
We are champions of a lifestyle that is unrestrained, daring, and full of possibilities, encouraging everyone to live life on their own terms.
Products and Offerings
Diamonds and Dirt offers a range of apparel and accessories, including T-shirts, hoodies, long sleeves, hats, and toques. Each piece is thoughtfully designed by Jenna herself and once in a while a guest artist to Collab with, combining bold artwork with a western, pin up, motorsport-inspired edge. Our collections feature themes that celebrate positivity, strength, and the spirit of the outdoors, appealing to dirt bikers, rodeo riders, Harley enthusiasts, and those who thrive in the face of adventure.